Valeria Lipovetsky on Instagram: "A few years ago I embarked on the journey of building my own product line, by fluke. I was passionate about affordable, high-quality accessories, decided to try offering it to my community, and the brand Leia was born. We carried jewelry and sunglasses while trying to navigate how to build an e-commerce brand from scratch. Our expertise was always in media so venturing into the side of logistics and manufacturing was the Wild West but we accepted the challenge.